Philips Live
identity

Philips Live is a dynamic platform where users can delve into the world of innovations, stay updated on trends, and exchange valuable insights. Tasked with reimagining Philips Live's identity, I aimed to create a contemporary, captivating, and digitally-driven identity. After crafting a storyboard and visual direction, I partnered with Alx Studio to develop a set of animated bumpers and a collection of digital assets that cohesively form a versatile toolkit designed to cater to the diverse needs of global users. Together, these elements bring Philips Live to life in a fresh and engaging way, reflecting the ever-evolving digital landscape.